Folk Apocalypse

Promotion and identity for acoustic new and alternative folk night, Folk Apocalypse. The promoter wanted the identity of Folk Apocalypse to stand out from the usual idea of folk and anti-folk imagery of hand drawn illustrations, while still having a naturistic slant.

The idea I presented to them was that every three months the choice of photography and colour scheme would change to represent the season we currently were in, while keeping the more contemporary branding.